Going Global While Staying Domestic

The article discusses how organizations can go globalcause, 2007).For example, American’s can be
while still maintaining their local heritage and culture.seen an innovative people of which local companies
Going global without compromising your businessescan draw market advantages from (Bandyk, 2007). It
most important characteristics can be difficult andis these hometown advantages, positive work
tricky but it doesn’t mean that it is impossible.cultures, and domestic skills that many organizations
There are many advantages to going global such aswant to retain. In a global environment it can be
increased opportunities for wealth, access todifficult to perpetuate a local culture that is
additional markets and drawing on skilled labor inbombarded with competing ideologies.Let me give an
other parts of the world. However, thisexample of a small software company that is based
doesn’t mean that everyone desires to losein Detroit Michigan. The owner and his 10 workers
their sense of identity and methods of doingenjoy developing software for local businesses and
business.There is a possibility that many organizationssolving their needs. However, with the decline in the
can go global with some aspects of their businessMichigan economy many of these businesses related
while retaining a local identity and culture on otherto manufacturing and the automotive field have
aspects of their operations. For example, a localbegun to cut back on investments in their operations
company could open up an e-commerce site for theirand some have even moved out of the area.This
local business and still retain the high wages, benefitsorganization decided to open up a much stronger
and terms of employment that are important forwebsite that allows for more interaction with
local workers (Egels-Zanden, 2007).The Internet haspotential customers, the ability to complete much of
become one of the easiest ways for companies tothe work online and develop a stronger marketing
gain global exposure while still maintaining localposition. Within two years they were able to regain
operations embedded in domestic culture. Eachwhat they have lost in the local market and added an
country has its own skill set in terms of thoseadditional 10% to their overall revenue. This was
general abilities brought forth by culture and somepossible because the company turned global while still
organizations may be able to consider theretaining a local workforce and culture.
advantages of these local abilities (Championing the